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Distributor outreach · done for you

Find distributors for your drinks brand.

Getting a list of distributors is easy. Getting them to reply is the hard part. We approach up to ninety named European importers and distributors on your brand, in your voice, and chase until they answer.

4 months · No commission · Target: 5 meetings booked

Why finding a distributor is harder than it looks

Most drinks founders hit the same wall. You can buy a database of importers in an afternoon. What you cannot buy is the dozens of personalised emails, the follow-ups, and the months of polite persistence it takes to turn a name on a list into a buyer who actually replies. That work is unglamorous and relentless, which is exactly why it gets dropped when you are also making, selling and shipping the product.

There is also a targeting problem. A distributor who is brilliant for a craft gin is wrong for a no-and-low RTD. Range fit, route to market, the other brands they carry, and whether they have a gap in your category all matter. Spraying a generic pitch at a thousand contacts gets you ignored. A tight, well-matched approach to the right names gets you conversations.

The maths

Built as the alternative to a trade show stand

Same opportunity, roughly one-sixth the cost. Anyone can get a list. The chasing is the real work, and that is what we do.

Distributor, importer, wholesaler, which one do you actually need?

The labels overlap, but the distinction shapes who we approach for you:

  • Importer: brings your product across the border, handles duty and compliance, and is usually your first point of entry into a new country.
  • Distributor: warehouses your stock and sells it into the on-trade (bars, restaurants, hotels) and off-trade (shops, supermarkets) within a market.
  • Wholesaler or cash-and-carry: sells on to smaller retailers and venues, often once a distributor has built some demand.

In many European markets a single partner plays the importer-and-distributor role together. We work out which model fits your category and market, then build the buyer list around it.

How we find and approach distributors for you

Our offer does one thing properly: it takes your brand to buyers who can move it, and chases until they reply. Over four months:

  • Month 1, Launchpad. We build your sixty-buyer European database, hand-picked for your category and price point. You review and approve every name and the messaging before anything goes out.
  • Month 2, Direct outreach. Personalised emails to all sixty distributors, in your voice, from your brand, with persistent follow-up.
  • Month 3, Portfolio send. Your brand is banded with complementary ones and sent at each buyer's preferred cadence, a second reason to open.
  • Month 4, Widen and hand over. Thirty net-new buyers in adjacent markets, a final chase, a final report, and every buyer, reply and live thread handed to you to take forward.

No commission, no tie-in, and the contacts stay with you. We do the work. You take the meetings and close the deals. The sale is always yours.

Proof

Brands we have done this for

Which markets?

Our first wave focuses on Europe, the UK included, drawing on thousands of vetted importers, distributors and retailers, with new regions added as our enrichment matures. If your priority market is outside that, tell us on the call and we will be straight about whether we are the right fit yet. You can also explore the full pool on our international buyer map.

Common questions

FAQ

How many distributors will you approach?

Up to ninety named buyers on your brand over four months, sixty in month one and thirty more in month four, hand-picked for your category, price point and target markets. Not a generic blast to a bought list.

Do you take commission on sales?

No. There is no commission and no cut of any deal you land. What you sign is what you pay.

What if I already have a distributor list?

Great, bring it. We will fold the relevant names in, fill the gaps, and do the persistent outreach and chasing that turns a list into replies.

Which countries do you cover?

Europe including the UK for our first wave, drawing on thousands of vetted importers and distributors, with new regions added over time. We will tell you honestly on the call if your priority market is not covered yet.

What happens after the four months?

You get everything handed over, every buyer, every reply, every live thread. You can take it forward yourself, or renew for a fresh ninety buyers in new countries.

Keep reading

Related

See our reach

Ready to find the right distributors?

Tell us about your brand and where you would like to sell it. We will come back with who we would approach and how the outreach would run on your brand.

Book a call

Email us for a full sales presenter and a walkthrough of the whole process.