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UK venue outreach · email and phone

Get your drinks brand into UK pubs, bars and shops.

You do not need a distributor. You need orders. We email and call the independent UK venues that fit your brand, chase the ones that go quiet, and hand you the ones ready to buy. You ship direct and keep your margin.

From £5.50/venue · Email + phone · No commission · You keep the relationship

The demand is real. Reaching it is the problem.

There are 116,828 independent UK venues that buy direct: pubs, bars, restaurants, hotels, off-licences, farm shops and delis. Every one is a potential order, if someone actually reaches them. The trouble is that reaching them properly takes personalised emails, then phone calls, then follow-ups, week after week, which is exactly the work that gets squeezed out around making and selling the product.

Email gets you into the conversation. The phone is what closes it. Send once a fortnight and you are one of 1,400 emails that venue sees, which is why it does not work. We send often enough to get a reply, then pick up the phone to turn that reply into an order.

You do not need a distributor to start

Signing a distributor hands over 30% or more of your margin, for as long as they list you, and they own the account. A sales rep is £35,000 a year plus a car and expenses, one person on one patch. Doing it yourself means months of emailing squeezed around the day job, and it usually stalls.

Selling direct keeps your margin and your relationships. You pick who to approach and how many you can afford, and we do the outreach. If you want to see the full comparison and the numbers, read do you need a UK distributor?

How the campaign works

A brand-controlled campaign, and you approve every step:

  • 1. Pick. Choose your venues by type and area, and the volume you can afford. You approve the final list before anything goes out.
  • 2. Email. A personalised sequence of four to five touches, in your voice, approved by you.
  • 3. Chase. We call every venue that stays quiet. Email alone gets ignored, the call lands the order.
  • 4. Orders. We hand you every venue ready to buy, with full reporting. You ship direct and the orders are yours.

Campaign done? Go again with a new segment or region. Run it as long as it is working.

What it costs

One all-in price per venue. No set-up fee, no commission, no tie-in. The more venues you take on, the lower the rate:

  • Up to 250 venues: £10.75 a venue
  • 250 to 1,000 venues: £8.75 a venue
  • 1,000 to 3,000 venues: £6.75 a venue
  • 3,000 or more venues: £5.50 a venue

From £1,075 for 100 venues. You can start small and scale when it works. See the full breakdown on the pricing page.

Which venues can we reach?

All 116,828 are mapped and filterable by region and type: pubs, bars and nightclubs, restaurants and hotels, off-licences and wine shops, convenience stores, farm shops, delis, social clubs and brewery taprooms. Pick the on-trade, the off-trade, or both, and the areas you want to grow in. Explore the pool on the UK venue map and we will build the target list around what fits your brand.

Common questions

FAQ

How do you contact the venues?

Email and phone. A personalised email sequence of four to five touches, then a phone chase on every venue that stays quiet. The call is what turns interest into an order.

Do I need a distributor as well?

No. This route sells you direct to the venues, so you keep your margin and the relationship. A distributor is one option, but it is not required and it is rarely the cheapest.

How many venues can I target?

As many or as few as you can afford. Pricing runs from £10.75 a venue down to £5.50 at scale, from £1,075 for 100 venues. Start small and scale when it works.

Do you take commission?

Never. One all-in price per venue, no commission, no retainer and no tie-in. Every order is yours.

Who do the orders go to?

You. We hand you every venue ready to buy with full reporting, and you ship direct. We do not touch your margin or your relationships.

Keep reading

Related

See our reach, and how it's priced

Tell us who you want. We will get them.

Pick the venues. Set the budget. We will come back with the count, the price, and how the campaign runs on your brand.

Book a 15-min call

Email us for a full sales presenter and a walkthrough of the whole process.